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Cheryl Baker SupportsThe NSPCC ABC Challenge

TV presenter and singer, Cheryl Baker is calling for people to turn out their pockets, look down the back of their sofas, and make a New Year’s resolution which is as easy as ABC. People of all ages are being asked to take part and encourage family, friends and work colleagues to donate loose change and raise vital funds to help protect vulnerable children.

Cheryl, mother of twin girls and a long term supporter of the NSPCC said: “The NSPCC does such fantastic work for children and families and I'm really pleased to be supporting the ABC Challenge. This is the perfect New Year’s resolution as it’s so easy to do and with the support of your family, friends, or work colleagues, very easy to keep. If we can get as many people as possible in the area taking part, the results could be incredible – every penny really does count and can change a child’s life.”

ABC, ‘Address Book Challenge’, is a simple fundraising idea designed to raise as much money as possible for the NSPCC at very little cost. ABC is a volunteer led initiative championed by Divisional Vice President, David Clark.

Launched this summer to our local fundraising volunteers, ABC works by individuals placing a cardboard collection box in their home and collecting their small change in it until the end of February 2010.

How you can get involved

Colleagues can also take a box and encourage friends and family to do so. Just one email sent to friends and family asking them to join the Challenge could raise a significant sum for the NSPCC for very little effort.

At the end of the Challenge, all people have to do is count the money in the box and send a cheque to the NSPCC, and that’s all there is to it. The boxes cost just 6p to produce and raise an average of £10 per box.