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NSPCC Continues Move Online with New Edition of Interactive Supporter Magazine

The NSPCC is continuing with the online transition of its supporter magazine “Children’s Friend,” with a second interactive version.

The magazine – www.cfriend.org.uk - has again been created by marketing agency RAPP, using the Ceros platform.

The latest edition features four videos, including an example of a ChildLine call that brings to life the cruelty children across the UK endure every day; an interview with Sue Knight who shows how the Metropolitan Police works with charities such as the NSPCC; and you can meet two children’s services practitioners from the NSPCC’s new Diane Engelhardt centre in Cardiff to find out more about the work they do there.

Commenting on the magazine, Charley Day, Fundraising Manager at NSPCC says: “This is not only about saving money, although clearly the more efficient we can be the better. It’s also very much about bringing to life the work the NSPCC is doing and the video content allows us to do just that. We’ve had very positive feedback from the first edition and I’m confident this latest one will be just as successful in bringing our supporters even closer to the cause and highlighting just how their donations are helping fund our work.”

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