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ChildLine Begins Social Media Campaign To Encourage Teen Expressions

ChildLine has commissioned Online PR and Social Media agency Hot Cherry to encourage teens to express themselves.

Moodies: ChildLine campaign characters

The charity is keen to ensure that teenagers are aware they can contact ChildLine online. Hot Cherry will encourage teenagers to open up and to make contact with the help-line - either by telephone or online.

Celebrities have also lent their support including Marvin Humes from X Factor and Brit Award-winning band JLS who appears in a series of video clips talking about being bullied at school and encouraging teens to express themselves. BAFTA nominated actor Nicholas Hoult (Skins, Clash of the Titans) also appears in a clip talking about his time on the set of A Single Man. It will try to create buzz in influential online communities including celebrity, teen, music, film and gaming.

The agency will also promote the fact that young people can now get in touch with ChildLine on 0800 1111 but also via their website www.childline.org.uk.

'Young people spend a lot of their time online, which makes this type of strategy all the more relevant,' she added. The 'how u feelin?' campaign includes Blues Busters, an online game where teenagers have to sweep the city and collect as many negative 'moodies' as possible.

According to a recent ChildLine survey, the number of children saying they felt stressed most of the time more than doubled as they reached their teens, from 12 per cent of 11- to 13-year-olds, to 27 per cent of 14- to 16-year-olds.


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