Liverpool challenged to show generosity Liverpudlians have long been world-renowned for their friendly, warm-hearted nature, exceptional generosity and willingness to help those in need. Now, World Vision is putting this reputation to the test, launching a city-wide campaign for child sponsors this week. The organisation is challenging big-hearted Scousers to earn the title of the most generous city in the UK by sponsoring a child for just 60p a day in Banja, an impoverished area in the North-West of Ethiopia, during their month-long campaign in the city. By sponsoring a child, people in Liverpool are able to support long-term development programmes, which can make a real and lasting difference to children, their families and communities overseas. Sponsorship enables World Vision to work in partnership with communities to help them improve their quality of life, providing the essentials in life. The sponsored child benefits, as the whole community is able to take action. Find out more about sponsoring a child.

	Donating £18 a month can help to build a safe future for children, families and communities at risk. In some developing countries, poverty kills 1 in 3 children in their infancy. Every day 30,000 children die from the effects of poverty. Registered Charity No. 285908

Each day, children struggle through life without the basics we all take for granted, like clean water, nutritious food and healthcare. By giving £18 a month (just 60p a day), you can feel proud to have given a child a real chance of escaping poverty. World Vision UK work with the community, on long-term sustainable projects that help them to build for the future. You get to see and feel the difference your support makes directly, through the eyes of your sponsored child and their regular letters and photographs. What will you feel when you sponsor a child with World Vision? Start changing a child's life for the better today.

Do something extraordinary today. Sponsor a child for just £18 a month and feel the difference that you're making not just for that child, but for the whole community.

World Vision UK are committed to the poor

World Vision UK are called to serve the neediest people of the earth; to relieve their suffering and to promote the transformation of their wellbeing. World Vision UK stand in solidarity in a common search for justice. World Vision UK seek to understand the situation of the poor and work alongside them.

World Vision UK seek to facilitate an engagement between the poor and the affluent that opens both to transformation. World Vision UK respect the poor as active participants, not passive recipients, in this relationship. They are people from whom others may learn and receive, as well as give. The need for transformation is common to all. Together we share a quest for justice, peace, reconciliation, and healing in a broken world.

World Vision UK value people

World Vision UK regard all people as created and loved by God. They give priority to people before money, structure, systems, and other institutional machinery. World Vision UK act in ways that respect dignity, uniqueness, and intrinsic worth of every person – the poor, the donors, their staff and their families, boards, and volunteers. World Vision UK celebrate the richness of diversity in human personality, culture and contribution.

World Vision UK practice a participative, open, enabling style in working relationships. World Vision UK encourage the professional, personal, and spiritual development of their staff.

World Vision UK are stewards

The resources at their disposal are not their own. They are a trust from God through donors on behalf of the poor. World Vision UK speak and act honestly. They are open and factual in their dealings with donors, project communities, governments and the public at large. They demand high standards of professional competence and financial accountability. They are stewards of God's creation. They care for the earth and act in ways that will restore and protect the environment. They ensure that their development activities are ecologically sound.

World Vision UK are partners

They are partners with the poor and with donors in a shared ministry. They are members of an international World Vision partnership that transcends legal, structural, and cultural boundaries. They pursue relationships with all churches and desire mutual participation in ministry. World Vision UK maintain a cooperative stance and a spirit of openness towards other humanitarian organisations.

World Vision UK are responsive

They are responsive to life-threatening emergencies where our involvement is needed and appropriate. They are willing to take intelligent risks and act quickly. They do this from a foundation of experience and sensitivity to what the situation requires. World Vision UK also recognise that even in the midst of crisis the destitute have a contribution to make. They are responsive in a different sense where deep seated and often complex economic and social deprivation calls for sustainable, long-term development.

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